Falling Standards in the Ghanaian movie Industry caused by Actors Turned Producers – Mimi Andani
Director of the Golden Movie Awards Africa (GMAA) Mrs Mimi Andani, has blamed ‘actors-turned-producers’ for the falling standards in the Ghanaian movie industry.
For some time now, some actors and actresses have lamented the decline of the Ghanaian movie industry. They faulted the unwillingness of investors to invest in movie production as the main cause.
Speaking with JoyNews’ Doreen Avio at the launch of the 2017 edition of the Golden Movie Awards Africa (GMAA), she explained that young actors/actresses have taken to production because production houses have stopped producing.
“The reason why people say the industry is suffering, is because of the independent productions. Production houses have stopped producing because, actresses have the money and they can just pick a camera and shoot so it’s like if I don’t produce, then I don’t act because the production house who are supposed to be employing the actors, are not producing because, actors and actresses are competing with them,” she said.
“Now this is the defence of the actresses, they are also saying that, they get to a point in their lives and they want to be a production house. For example, YN Productions, even though the figure is Yvonne Nelson, it says YN Productions meaning, it’s a production house so what do you do with a situation like that?” she added.
Popularly known as ‘Mimi Divalish’, the singer also gave some form of advise to the industry people.
“Now this is my solution or what I think should be done; inasmuch as you are an actress with a production house, I’ll urge you to look for professionals. You’re an actress and not a professional in production. Get professionals and don’t be mediocre.”
The “Leave Me Alone” hitmaker explained that, most actors and actresses fail at producing because of lack of experience.
“If an actress has a production house and doesn’t get a professional to lead, you first didn’t introduce yourself to us as that, we know you as an actress so it gives people a different impression. You might be qualified but because you didn’t present yourself like that with all your skills, the general public only sees you as an actress and so when there’s a switch, people might feel they do not know what they are about,” she concluded.